We offer many different types of paper because each paper type affects the final print quality, feel, and function of the product. With so many options available, how do you know which paper should be used when? But first, here’s a look at the main reasons why there’s such variety:
Some digital presses work better with coated papers, others with uncoated. Paper selection affects:
| Paper Type | Finish | Weight (GSM) | Best For |
|---|---|---|---|
| Glossy | Shiny, reflective | 90–200 | Brochures, flyers, photo prints |
| Matte | Smooth, non-reflective | 120–170 | Business cards, reports, menus |
| Silk/Satin | Semi-gloss, smooth | 150–250 | Catalogs, posters, booklets |
| Uncoated | Natural, absorbent | 80–120 | Letterheads, forms, stationery |
| Textured | Linen, felt, laid | 100–300 | Invitations, certificates, art prints |
| Recycled | Varies | 80–350 | Eco-friendly packaging, sustainable branding |
| Photo Paper | High-gloss or matte | 180–300+ | High-resolution photo prints |
| Cardstock | Thick, rigid | 250–400 | Business cards, postcards, covers |
In short, having many paper options lets print shops tailor the output to the customer’s needs, both in appearance and function, while ensuring compatibility with the press being used.
